We do more than just crunch numbers—we decode the story behind the data to fuel smarter, more strategic decisions. In a world where markets shift rapidly, we believe that reliable data isn’t just an advantage—it’s a necessity for success. We’re here to turn complexity into clarity, helping brands to stay ahead, adapt with confidence, and create strategies that truly resonate with their audience.
We believe that great brands are built on understanding, not just numbers. Using proven methodologies and cutting-edge tools, we ensure the highest level of accuracy and quality in every study we conduct.
We go beyond traditional research—decoding the emotional triggers behind consumer behavior to help brands build lasting connections and stronger loyalty. By blending sociology and psychology with advanced statistical analysis, we translate human emotions into actionable data, empowering businesses to make smarter, more meaningful decisions in an ever-evolving market.
We go beyond data—we turn insights into action. Our comprehensive market research services, including market studies, surveys, and data analysis, are tailored to fit the unique needs of each client.
By blending customer analytics, market segmentation, and both quantitative and qualitative research, we decode complex data and transform it into strategic solutions that fuel business growth. With expertise in advanced analytics, statistical modeling, and competitive benchmarking, we help businesses make smarter, insight-led decisions that drive real impact.
Kristine is a seasoned market research and data analytics expert with over 10 years of experience providing end-to-end market research services. She has built a career spanning multiple markets, providing research and data-driven insights to businesses across the USA, Europe, Australia, New Zealand, and the Middle East.
Having honed her skills across France, Singapore, and the Philippines, she has successfully worked with hundreds of clients, providing ad hoc research solutions that support business expansion, product development, and strategic decision-making. She continues to work with a diverse range of startups, SMEs, NGOs, corporations, universities, and global brands such as Samsung, Amazon and Johnson & Johnson, strengthening their understanding of market dynamics through tailored research and consultancy.
Kristine Leduc
Co-Founder and Head of Research
Liffré, Ille-et-Vilaine, France
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